product photography setup Product photography is the backbone of online sales. A good quality product image can make products irresistible to the customers. However, it takes correct techniques to get the perfect shot. One of the major players in product photography is lighting. Showcasing the product with optimum light settings enhances the product's appeal. Lighting in product photography is often tricky. It's not just about having a light source that will illuminate the product, but a complete set of factors that help the product stand out. Key light - it is the main light source in product photography lighting setup. It is typically placed in front of the product but off-axis from the camera. It enhances the overall product visibility and image resolution. Fill lights - these are secondary lights with low intensity. It helps in even lighting around the product.