Originally published on Technavio: Fruit and Vegetable Market Analysis in Colombia - Forecast and Analysis 2022-2026
Colombia Fruit and Vegetable Market Forecast 2022-2026:
The anticipated growth of the fruit and vegetable market share in Colombia is 7.76 million tons from 2021 to 2026, reflecting a Compound Annual Growth Rate (CAGR) of 6.41%.
Market Dynamics
The robust distribution networks supporting the Colombian fresh produce sector significantly propel market growth. However, increased risks of food contamination pose potential impediments. A comprehensive analysis of drivers aids in refining marketing strategies for a competitive edge.
Key Market Driver
Strong distribution networks in the Colombian fresh produce sector propel market growth. Changing consumer preferences in Colombia, favoring fresh, high-quality, tasty, safe, and convenient products, drive willingness to pay higher prices. Hypermarkets and supermarkets, such as Almacenes Exito, CarullaVivero, Carrefour, Supertiendas Olimpica, Alkosto, Makro, Cafam, Colsubsidio, La 14, and Surtifruver, are expanding rapidly, reinforcing distribution links for fresh produce.
Key Market Trend
The increasing demand for smart agricultural practices supports market growth. Practices like precision farming, utilizing technologies such as mapping software, variable rate technology (VRT), yield mapping software, and data management software, are expected to yield high returns. Smart agricultural tools promote business efficiency through process automation, increasing output while reducing costs, and are poised to drive market growth.
Significant Market Challenge
Increased chances of food contamination hinder market growth. Non-organic cultivation involving chemicals and fertilizers increases the risk of bacteria and viruses in fresh produce. Long-term exposure may adversely affect the immune system, hinder normal development, or lead to severe illnesses. Mitigating these contamination risks poses a challenge to market growth.
This market analysis report provides insights into upcoming trends and challenges, aiding companies in evaluating and developing growth strategies for 2022-2026.
Who are the Major Fruit and Vegetable Market Companies In Colombia?**
The report analyzes the market's competitive landscape, featuring information on various market vendors, including:
This statistical study encompasses successful business strategies deployed by key vendors, highlighting the fragmented market and the use of organic and inorganic growth strategies for competitiveness.
Product Insights and News
Del Monte Food Inc.- The company offers products such as canned fruits and vegetables.
The market forecast report provides in-depth insights into key vendor profiles, covering information on production, sustainability, and prospects of leading companies.
Market Value Chain Analysis
The report offers extensive information on the value chain analysis, aiding vendors in gaining a competitive advantage. Understanding the end-to-end value chains is essential for profit margin optimization and business strategy evaluation.
The report further elucidates on innovative approaches by manufacturers to ensure a sustainable market presence.
The non-organic segment is expected to witness significant market share growth during the forecast period. Non-organic fruits and vegetables, grown traditionally with fertilizers and pesticides, dominate Colombian supermarkets and shops. The easy availability of non-organic produce is likely to drive segment growth.
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The market encompasses a range of products, including bananas, mangoes, pineapples, papayas, strawberries, avocados, potatoes, tomatoes, peppers, and onions. These products contribute to nutritional balance, essential for a balanced diet. Farmers play a crucial role in producing these fruits and vegetables, often supported by credit schemes. Consumer groups drive consumption preferences for various fruits, and the market for minimally processed juices, beverages, and smoothies is expanding.
The market is influenced by organizations like the Food and Agriculture Organization (FAO), providing insights and guidance on market trends. Export markets play a crucial role in driving demand, emphasizing the need for quality and sustainable farming practices.
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Technavio Research
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