It provides fermentable sugars along with proteins, flavors and coloring compounds essential for the beer making process. The global malted barley consumption in beer industry has been increasing at a swift pace owing to rising popularity of craft beers. Rising health consciousness has also fuelled the demand for low-alcohol and alcohol-free beers which use significant amount of malted barley.

The Global Malted Barley Market is estimated to be valued at US$ 10.36 Bn in 2024 and is expected to exhibit a CAGR of 7.9% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the malted barley are Toyota Motor Corporation (Japan), Honda Motor Co., Ltd. (Japan), Hyundai Motor Company (South Korea), Kia Corporation (South Korea), Nissan Motor Co., Ltd. (Japan), BYD Auto Co., Ltd. (China), SAIC Motor Corporation Limited (China), Geely Automobile Holdings Limited (China), Tata Motors Limited (India), Mahindra Mahindra Ltd. (India), Maruti Suzuki India Limited (India), Mitsubishi Motors Corporation (Japan), Proton Holdings Berhad (Malaysia), Perusahaan Otomobil Kedua Sendirian Berhad (Perodua) (Malaysia), Groupe PSA (France). The rising demand for beer globally is expected to drive the Global Malted Barley Market Size during the forecast period. New product launches focusing on low and zero alcohol beer types is further fueling market growth. Technological advancements in malting process such as development of new malting varieties and automated malting facilities are improving yields and optimizing production costs.

Market Trends

Non-alcoholic and low-alcohol beer sales are on the rise owing to health consciousness among consumers. Major brewers are introducing various product ranges with reduced alcohol content to leverage the growing trend. Craft breweries focus on producing unique styles of beers using diverse malting techniques thereby driving innovation. Sustainable malting practices such as use of renewable energy sources and Barley Stewardship Certification are gaining traction to reduce environmental footprint.

Market Opportunities

Emerging markets of Asia Pacific and Middle East Africa are expected to offer lucrative growth opportunities driven by rising consumption of beers and expansion of global brewers. Development of specialized malting varieties suitable for particular beer styles and taste profiles presents an opportunity for malting companies. Technological innovations such as IoT-enabled malting facilities allow real-time process monitoring and quality control, optimize resource utilization.

Impact of COVID-19 on Malted Barley Market

The COVID-19 pandemic has severely impacted the growth of the global malted barley market. The lockdowns imposed across various countries led to supply chain disruptions and shortage of labor. This adversely affected the productions and supply of malted barley. The closure of beer manufacturing units greatly reduced the demand for malted barley from this end use industry. The restrictions on social gatherings and closure of bars restaurants further diminished the consumption of beer globally. This lowered the requirement of malted barley significantly.

However, with gradual ease in lockdowns and reopening of economies, the market is recuperating slowly. The beer producing facilities have resumed operations, which is boosting the demand. The consumption of beer and other beverages is increasing steadily as social activities are permitted with certain restrictions. The manufacturers are striving to meet this rising demand by scaling up the supply of malted barley. Various strategic initiatives are being undertaken to stabilize the disrupted supply chains. Government support through subsidies and incentives are also aiding the market revival. With accelerated vaccination drives worldwide, the market is anticipated to recover fully in the coming years. New product launches and expanding distribution channels would be the key focus areas to sustain growth in the post pandemic period.

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