The global event management software market size was estimated at USD 8.40 billion in 2024 and is expected to reach USD 17.33 billion by 2030, growing at a CAGR of 13.2% from 2025 to 2030. As technology continues to advance rapidly, event management software has evolved into a highly capable tool with strong data-handling and analytical features.

This software allows event managers to efficiently gather, store, and analyze extensive data related to participants, including demographics, preferences, opinions, and behavioral patterns. The insights derived from this data support organizers in making well-informed decisions, improving planning strategies, and designing event experiences that are more personalized and engaging. As a result, these capabilities significantly contribute to the growing adoption of event management solutions worldwide. Moreover, the increasing number of global conferences, exhibitions, and cultural programs has elevated the importance of streamlined event management. Event organizers today must handle diverse challenges such as cultural differences, communication gaps, and cross-border logistics. Their ability to manage these complexities and deliver events tailored to diverse global audiences has strengthened the demand for advanced event management software.

The strong focus among event planners on integrating automation and relying on data-driven decision-making for business expansion is expected to further boost market growth during the forecast period. Event management software supports a wide range of functions, including event planning and scheduling, event marketing, reporting and analytics, venue coordination, and ticketing management. In response to this growing demand, vendors are increasingly offering customized software solutions that address the specific needs of different end users, helping them enhance revenue opportunities and improve brand visibility. For example, in June 2023, capital market access platform Q4, Inc. launched the Event Management App as part of its Q4 Platform. This application is designed to streamline event preparation, reporting, and execution for activities such as investor days and earnings events featured on clients’ IR calendars.

Key Market Trends & Insights:

• The North America event management software market dominated the global landscape, accounting for a share of over 45.0% in 2024. This strong regional presence is largely driven by the widespread adoption of advanced digital solutions, the high frequency of corporate and entertainment events, and the strong emphasis organizations place on streamlining event operations through technology. Additionally, the region's mature IT infrastructure and willingness to invest in innovative software tools contribute significantly to its leadership position.

• Within North America, the event management software industry in the U.S. is projected to grow significantly from 2025 to 2030. This anticipated growth can be attributed to increasing demand for automated event processes, rising corporate event activities, and the growing need for effective data management and attendee engagement tools across various industries.

• Based on component, the software segment accounted for the largest market share of over 64.0% in 2024. The strong performance of this segment reflects the continuous shift toward digital event planning tools, analytics-driven platforms, and solutions that support end-to-end event management, including scheduling, attendee tracking, reporting, and virtual event hosting.

• When evaluated by deployment type, the cloud-based segment held the largest market share of over 63.0% in 2024. This dominance is driven by the increasing recognition of cloud solutions for their scalability, easy accessibility, cost-effectiveness, and ability to support real-time collaboration. Cloud-based platforms also allow event organizers to manage both physical and virtual events seamlessly from any location.

• In terms of enterprise size, the large enterprise segment dominated the market and registered a market share of over 53.0% in 2024. Large organizations often host numerous and large-scale events, making them early adopters of advanced event management platforms. Their higher budgets, greater operational complexity, and need for centralized event planning tools further reinforce the dominance of this segment.

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Market Size & Forecast:

• 2024 Market Size: USD 8.40 Billion

• 2030 Projected Market Size: USD 17.33 Billion

• CAGR (2025-2030): 13.2%

• North America: Largest market in 2024

• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

The key market players in the global market include Cvent, Inc., Eventbrite, Whova, Certain, Inc., and Zoho Corporation Pvt. Ltd, among others. These companies play a significant role in shaping the competitive landscape by offering a wide range of event management solutions designed for diverse industries and event formats. Their strong market presence is supported by continuous innovation and the ability to deliver comprehensive platforms that streamline event planning, coordination, execution, and post-event analysis.

To sustain growth and strengthen their market positioning, these companies are investing considerable resources in research and development (R&D) activities. Such investments enable them to introduce advanced features, integrate emerging technologies, and improve platform performance, thereby enhancing their internal operations and overall value proposition.

In addition to R&D efforts, companies are also engaging in mergers and acquisitions (M&A) and forming strategic partnerships. These initiatives help them upgrade their product offerings, expand technological capabilities, and provide more integrated solutions to customers. Collaborative efforts with tech providers, industry stakeholders, or regional players further allow companies to broaden their reach and gain a stronger competitive advantage.

Furthermore, leading market participants are actively involved in developing new products and enhancing existing solutions to meet evolving customer requirements. By continually improving functionalities, user experience, and scalability, they aim to attract new clients, retain existing users, and capture a larger share of the global event management software market.

Key Players

• Active Network LLC

• Arlo

• Stova

• Bitrix24

• Eventdex.com

• Hopin

• webMOBI

• Whova

• Certain, Inc.

• Cvent, Inc.

• EMS Software LLC

• EventBrite

• Rainfocus

• Ungerboeck

• Zoho Corporation Pvt Ltd

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Conclusion:

The report concludes that demand for event-management software will continue to rise strongly, driven by growing adoption of technology, cloud-based deployment, and increasing needs for data-driven and automated event planning. The shift toward hybrid and virtual events, along with the need for scalable, flexible and secure software solutions, underpins this growth. Large enterprises remain the primary users today, but demand from smaller firms (SMEs) is also increasing as they seek professional event-management capabilities. Overall, the market is expected to expand substantially through 2030, reflecting a structural shift in how events — conferences, exhibitions, corporate and cultural activities — are planned, managed, and executed worldwide.