Tencent Targets Mobile Gaming Throne with Elden Ring Adaptation

Tencent is reportedly developing a mobile version of the popular action RPG "Elden Ring" to compete with titles like "Genshin Impact." This move follows Tencent's acquisition of licensing rights for "Elden Ring" from FromSoftware and a stake in the

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Tencent, the Chinese tech giant, is making headlines with its reported plans to develop a mobile version of the widely praised action RPG "Elden Ring". This move comes after Tencent secured the licensing rights for "Elden Ring" from FromSoftware in 2022 and acquired a 16% stake in the company. The development team, comprising several dozen individuals, is said to be actively working on creating a prototype for the mobile adaptation, marking a significant step in Tencent's foray into the mobile gaming market.


Key Points:- Tencent, a prominent player in the tech industry, is venturing into the realm of mobile gaming by adapting the critically acclaimed "Elden Ring" into a mobile version.- The acquisition of licensing rights for "Elden Ring" from FromSoftware, coupled with a stake in the company, underscores Tencent's commitment to this initiative.- With a dedicated team in place, the development of a prototype for the mobile adaptation is underway, signifying Tencent's earnest efforts to offer a compelling gaming experience on mobile platforms.Elden Ring, a highly acclaimed game developed through the collaboration of renowned author George R. R. Martin and veteran game designer Hidetaka Miyazaki, made a significant impact with its immersive fantasy world and intense action gameplay upon its 2022 release. Boasting approximately 20 million copies sold within its first year, it quickly became one of the best-selling games of the year.


Tencent, in its pursuit to compete with the success of titles like "Genshin Impact" by rival company miHoYo, is reportedly working on developing a mobile version of Elden Ring. Unlike the original game, Tencent aims to transform it into a free-to-play experience with in-app purchases, drawing inspiration from successful models in the gaming industry.


This move by Tencent is not unprecedented, as the company has previously ventured into adapting major console games for the mobile market. However, such endeavors have faced challenges, with concerns over monetization leading to the reported cancellation of projects like the "Nier" franchise.


Amidst the increasingly competitive gaming landscape, Tencent is under pressure to deliver new hits to sustain growth. Despite successes with titles like "PUBG Mobile," recent releases have fallen short of expectations. As Tencent's gaming business remains a cornerstone of its revenue, the company is exploring new avenues and strategies to maintain its position in the market.


The decision to turn Elden Ring into a mobile game comes with inherent risks, as it may impact the essence of the original game and face challenges in meeting the high standards set by the console version.


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