According to a research report "Sales Performance Management Market Report by Component (Solutions (Incentive Compensation Management, Territory Management), Services), Organization Size, Deployment Mode, Vertical (BFSI, Telecommunications, & Manufacturing) and Region - Global Forecast to 2028" published by MarketsandMarkets, the Sales Performance Management market size is expected to grow from USD 2.3 billion in 2023 to USD 4.4 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 13.6% during the forecast period. The rising demand for metric-driven sales tools has driven market growth.
Software segment to capture a large market share during the forecast period
The SPM market, by component, includes solutions and services. The solutions segment is projected to lead the market. SPM solutions optimize and enhance sales processes, improve performance, and drive revenue growth. There are different types of SPM solutions, including ICM, territory management, sales planning and monitoring, sales performance analytics and reporting, and others (sales coaching and gamification). The emerging technologies, such as AI, ML, and advanced analytics, and the integration capabilities of SPM solutions with various business platforms, such as ERP, CRM, and HCM platforms, have facilitated the streamlining of SPM processes and better management of sales representatives’ performance.
Integration & Implementation service segment to capture a second largest market share during the forecast period
Integration & implementation services focus on assisting organizations with seamlessly integrating SPM solutions into their existing sales infrastructure and ensuring a successful implementation process. These services encompass various activities to ensure a smooth transition and optimal utilization of the SPM solution. Service providers analyze the organization’s sales ecosystem, including existing systems, processes, and data flows. They assess the compatibility of the SPM solution with the organization’s infrastructure and business requirements.
North America segment to capture a large market share during the forecast period
The SPM market has been segmented by region into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. As per region, North America is estimated to account for the largest market share in the global SPM market in 2023, and this trend is expected to continue during the forecast period. North America is the region with the most established SPM adoption due to several factors, including the existence of large enterprises with sophisticated IT infrastructure and the availability of technical expertise. North America’s two most significant contributors to the SPM market are the US and Canada. The trend is expected to persist during the forecasting period. It is a region with strict regulations for several economic sectors and advanced technology. Companies in North America prioritize optimizing their sales processes and driving revenue growth. SPM solutions provide the necessary tools and capabilities to enhance sales performance, improve efficiency, and maximize revenue potential. As a result, organizations across various industries actively seek SPM solutions to gain a competitive edge. North America is known for its technological advancements and early adoption of innovative solutions. SPM vendors in the region leverage emerging technologies such as artificial intelligence (AI), machine learning (ML), and data analytics to offer sophisticated SPM platforms.
Some of the major vendors offering SPM solutions and services across the globe are SAP (Germany), Oracle (US), NICE (Israel), Anaplan (US), Xactly (US), Salesforce (US), Varicent (Canada), Optymyze (UK), beqom (Switzerland), Performio (US), Incentives Solutions (Israel), Axtria (US), Iconixx (US), Gryphon Networks (US), ZS (US), CellarStone (US), Board (Switzerland), Zoho (India), InsideSales (US), Accent Technologies (US), Silvon Software (US), CaptivateIQ (US), Spiff (US), Ascent Cloud (Switzerland), Adventace (US), Plecto (Denmark), Spotio (US), SalesScreen (Norway), Centrical (US), Spinify (US), Ambition (US), Everstage (India), and InnoVyne (US).
About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441
Email: [email protected]
