Palace Skateboards Clothing: From London Skate Culture to Global Streetwear
Palace Skateboards has become one of the most recognized names in the streetwear world. Known for its playful designs, bold graphics, and strong ties to skate culture, the brand has successfully built a reputation that extends beyond the skate park. Since its launch in 2009, Palace has grown from a London-based skate project into a global streetwear icon, attracting both dedicated skaters and fashion enthusiasts.
The Story Behind Palace
The brand was founded by Lev Tanju in London. Palace Skateboards Inspired by his friends and the UK skateboarding scene, Tanju created Palace as a way to express the raw, authentic energy of street life. The name “Palace” came from the nickname his group of skaters gave to their rundown apartments, which they humorously called “palaces.”Unlike luxury fashion brands, Palace started small and grassroots. It gained attention through DIY skate videos, witty marketing, and a sense of humor that felt refreshing in a growing streetwear market. By keeping things authentic, Palace quickly built a loyal following.
The Iconic Tri-Ferg Logo
At the heart of Palace Skateboards Clothing identity is the Tri-Ferg logo, designed by Fergus Purcell. This geometric, three-pointed design creates an illusion of movement and depth. It represents constant energy, much like skateboarding itself.Over the years, the Tri-Ferg has become one of the most recognizable symbols in streetwear. Whether printed on hoodies, T-shirts, or accessories, it instantly identifies a piece as Palace. Like Nike’s swoosh or Supreme’s box logo, the Tri-Ferg carries cultural weight and status.
Palace Clothing Style
Palace Skateboards clothing is known for blending skate functionality with street-ready style. The collections often feature:
Graphic Tees and Hoodies – Featuring bold prints, quirky slogans, and the Tri-Ferg logo.
Tracksuits and Jerseys – Drawing inspiration from UK sports and football culture.
Outerwear – Jackets and coats that are both practical and fashion-forward.
Accessories – Including hats, bags, and even skate decks with Palace branding.
What makes Palace stand out is its sense of humor. Many designs include playful cultural references, ironic artwork, and a fun approach to fashion. This mix of creativity and authenticity sets Palace apart from brands that take themselves too seriously.
Collaborations That Made an Impact
Palace has built its reputation not just on originality but also on powerful collaborations. These partnerships have helped expand its influence across fashion, sports, and lifestyle.
Adidas – A long-running collaboration producing sneakers, tracksuits, and football kits.
Ralph Lauren – A surprising crossover between British skate culture and American luxury.
Reebok, Vans, and Salomon – Footwear collaborations that reflect Palace’s connection to sports and outdoor culture.
Juergen Teller Campaigns – High-fashion photography blended with Palace’s quirky identity.
These collaborations show Palace’s ability to move between underground skateboarding and mainstream fashion without losing its authenticity.
Palace and Skateboarding Culture
Despite global success, Palace remains deeply tied to skateboarding. The brand sponsors a strong skate team with names like Lucien Clarke and Chewy Cannon. Its skate videos, such as Palasonic and Palasonic 2, highlight raw skating energy while keeping the brand rooted in its origins.At the same time, Palace has been embraced by celebrities like Rihanna, Drake, and A$AP Rocky. This crossover into mainstream culture has expanded its reach while keeping its underground credibility intact.
The Palace Shopping Experience
Palace has flagship stores in London, New York, Los Angeles, and Tokyo. Each store reflects the brand’s personality, often featuring creative, fun, and quirky interior designs.Online, Palace is best known for its weekly drops. Every Friday, new items are released in limited numbers, often selling out within minutes. This system of exclusivity fuels demand and makes Palace pieces highly sought after in the resale market.
Why Palace Stands Out
In today’s crowded streetwear industry, Palace has managed to build a unique identity. Several key factors explain its success:
Authenticity – Born from skateboarding, Palace has never strayed from its roots.
Creativity – Designs filled with humor and originality.
Exclusivity – Weekly drops that sell out fast, keeping fans eager.
Cultural Impact – A brand that connects skateboarding, British culture, and global fashion.
Wearing Palace is not just about style—it’s about being part of a creative and authentic movement.
Looking Ahead: The Future of Palace
Palace continues to grow as one of the world’s most influential streetwear brands. With ongoing collaborations, bold new collections, and expansion into lifestyle categories, the brand shows no signs of slowing down.
