The Europe dietary supplements market size is projected to reach US$ 19.84 billion in 2023 to US$ 31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.
Table of Contents:
- Europe Dietary Supplements Market Introduction
- Europe Dietary Supplements Market Executive Summary
- Europe Dietary Supplements Market Strategic Insights
Europe Dietary Supplements Market Introduction
The demand for dietary supplement products in Europe is experiencing a considerable boost, primarily driven by the increasing number of organic and vegan consumers seeking products with natural and herbal ingredients. A survey by Berlin-based Veganz identified the UK as having the largest vegan population among five European countries at 3.2%, followed by Italy at 2.3%, Germany and Austria both at 2.2%, Spain at 2.1%, and France at 2.0%. These countries combined are home to over five million vegans. Organic dietary supplements, comprising vitamins, minerals, herbs, amino acids, or enzymes, are sourced from natural, organic environments to support overall health and wellness. These supplements are valued for their ability to enhance nutrient intake, improve health outcomes, and offer environmental benefits by being free from harmful pesticides and chemicals. They are also considered safe for long-term consumption and do not contain synthetic additives.
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Europe Dietary Supplements Market Executive Summary
In 2023, Germany secured a significant share of the Europe dietary supplements market. The German dietary supplements market is currently witnessing a notable surge, largely attributed to heightened health concerns among its populace, the increasing popularity of health and fitness trends, and evolving dietary habits, including a growing preference for dietary supplements. This rapid expansion of the market signifies a greater awareness of health and a desire to pursue a more active and healthier lifestyle. Data from the German Federal Institute for Risk Assessment (BfR) indicates that nearly one in three Germans regularly consume these products. Furthermore, with a surging demand for personalized health solutions, dietary supplements have gained particular traction among millennials. The adoption rate of dietary supplements is steadily climbing across the country as individuals become more informed about their health benefits. To capitalize on this burgeoning interest, market participants are increasingly leveraging e-commerce platforms to bolster their presence across Germany.
Europe Dietary Supplements Market Strategic Insights
The European Union’s (EU) legal framework for food supplements is widely regarded as the most rigorous globally. Under the EU General Food Law Regulation, food supplements are classified as foodstuffs, obliging manufacturers of packaged food products and dietary supplements to adhere to regulatory standards set by the European Food Safety Authority (EFSA). EU regulations mandate comprehensive labeling for dietary supplements, requiring information such as the trade name, ingredient list, net quantity, minimum durability date, storage conditions, the name/business address of an EU-based Food Business Operator (FBO), recommended daily dosage, and the amount of nutritional or physiological substances per dose. Crucially, these regulations also underscore that supplements should not be used as a substitute for a balanced diet. Such stringent regulations have presented significant challenges for dietary supplement manufacturers operating within the region.
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