The Europe plant protein market was valued at US$ 5,808.5 million in 2018 and is projected to reach US$ 9,452.5 million by 2027, growing at a CAGR of 5.9% during the forecast period from 2019 to 2027.

Plant protein is a natural protein sourced from plants such as soy, wheat, peas, and others. It plays a crucial role in building and maintaining healthy muscles and tissues. Compared to animal-based proteins, plant-based alternatives are typically lower in calories and fat, while offering higher levels of fiber and essential nutrients. These health benefits make plant proteins increasingly popular among health-conscious consumers.

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In 2018, the "Rest of Europe" segment—which includes countries such as Spain, Austria, Poland, Portugal, and Turkey—held the largest share of the Europe plant protein market, followed by Germany. These countries have experienced steady yet notable growth in both the production and consumption of plant proteins. The rising demand in these regions is fueled by increased investment in research and development, as well as the expanding use of plant proteins across various industries such as food and beverages, cosmetics, personal care, and more. Additionally, a diverse and growing range of product offerings is further contributing to market expansion.

Germany, meanwhile, is witnessing a strong rise in the high-protein trend, driven by shifting consumer preferences toward wellness-oriented lifestyles. The country has seen substantial growth in the consumption of nutritional supplements and related health products. A key factor propelling the plant protein market in Germany is the increasing adoption of vegan and vegetarian diets, as consumers seek plant-based alternatives to traditional meat products.

Strategic Insights into the Europe Plant Protein Market
The Europe plant protein market is evolving rapidly, driven by shifting consumer preferences, sustainability concerns, and technological advancements. Strategic insights grounded in robust data analytics illuminate the current industry landscape, highlighting emerging trends, dominant players, and key regional dynamics. These insights empower stakeholders—whether investors, manufacturers, or innovators—to uncover untapped market segments and craft compelling value propositions. By anticipating changes in consumer behavior and regulatory frameworks, industry players can stay ahead of the curve. A forward-looking approach is critical for capturing growth opportunities and ensuring long-term competitiveness. Ultimately, these strategic insights serve as a powerful tool for making well-informed decisions that enhance profitability and solidify market presence in this fast-growing sector.

Market leaders and key company profiles

  E. I. Du Pont De Nemours and Company

  Archer Daniels Midland Company

  Kerry Group

  Koninklijke DSM N.V.

  Axiom Foods, Inc

  Cargill, Incorporated

  Roquette Frères

  Ingredion Incorporated

  Glanbia plc

Europe Plant Protein Regional Insights
The geographic scope of the Europe Plant Protein market encompasses the specific regions where companies operate and compete. Effectively navigating this landscape requires a deep understanding of local variations—such as differing consumer preferences, economic conditions, and regulatory frameworks. For example, preferences for particular plant protein sources (like pea, soy, or wheat) can vary by country, as can attitudes toward sustainability and health. By identifying underserved regions and tailoring offerings to meet localized needs, businesses can strategically expand their market presence. A focused regional approach enables more efficient resource allocation, precise marketing efforts, and stronger positioning against regional competitors—ultimately supporting sustainable growth.

Market Insights

Growing Consumer Awareness of Protein-Rich Foods

Protein plays a crucial role in maintaining the human body’s structure and function. Comprised of 20 amino acids linked by peptide bonds, proteins support essential biological functions such as cell repair, immune defense, and the transportation of molecules. They are also vital for proper growth and development—particularly in children, adolescents, and pregnant women.

An increasing number of European consumers are becoming aware of the health benefits associated with protein consumption, such as enhanced metabolism, improved bone health, and effective weight management. These advantages are driving demand for protein-rich foods and beverages, especially plant-based options. As consumers increasingly prioritize health and sustainability, the Europe plant protein market is experiencing significant growth momentum.

Source Insights

Based on source, the Europe plant protein market is segmented into soy, wheat, pea, and others, with soy dominating the market.

Soy protein isolate, a highly refined protein with at least 90% protein content, is produced from defatted soy flour through processes that remove fats and carbohydrates. The resulting product is widely used in infant formula, dairy alternatives, and meat substitutes. Additionally, soy protein concentrates—containing around 70% protein—are derived by removing water-soluble carbohydrates from dehulled and defatted soybeans. Soy flour, produced by finely grinding soybeans, further adds to soy’s market dominance due to its broad application range and established processing methods.

Type Insights

The Europe plant protein market is categorized by type into isolates, concentrates, and protein flour, with concentrates holding a significant market share.

Plant protein concentrates are extracted using heat, enzymes, or acid from sources like soy, wheat, pea, quinoa, oats, and nuts. These products typically contain 60–80% protein, with the remainder composed of fats and carbohydrates. As the least processed form of protein powder, concentrates are rapidly absorbed by the body, aiding in muscle recovery post-exercise. Their affordability and accessibility, compared to protein isolates, are key factors contributing to the strong growth of this segment.

Application Insights

By application, the market is segmented into protein beverages, dairy alternatives, meat alternatives and meat extenders, protein bars, bakery, and others. The meat alternatives and meat extenders segment leads the market.

Affordable plant protein sources such as beans, legumes, and soy are commonly used in meat substitutes. Pea protein isolates, in particular, have gained traction among leading plant-based product manufacturers including Daiya, Gardein, Beyond Meat, and Ripple Foods. The rise in veganism, growing health consciousness, and concerns over obesity linked to meat consumption are all fueling demand for meat substitutes. This shift in dietary preferences is significantly accelerating the adoption of plant proteins across Europe.

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Akshay
Senior Market Research Expert at Business Market Insights