Market Estimation & Definition

The Mung Bean Protein Industry was valued at USD 226.6 million in 2022 and is projected to reach USD 278.7 million by 2029, growing at a CAGR of 3% during the forecast period. Mung bean protein is a plant-derived protein extracted from mung beans (Vigna radiata), renowned for its high nutritional value, including proteins, fibers, antioxidants, and essential minerals. It is widely utilized in dietary supplements, plant-based meat substitutes, and various functional food products owing to its easy digestibility, neutral flavor, and health benefits.

Market Overview:

Several reasons are currently driving the market, including the numerous health benefits, population increase, changing dietary choices, new market opportunities, etc. With an increasing health-conscious global population looking for healthy options at an affordable price, all these factors set precedence for sustained stable growth of the Mung Bean Protein Market.

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Market Growth Drivers & Opportunity

Several factors are driving the rapid growth of the mung bean protein market:

• Rising Demand for Plant-Based Protein: Increasing awareness of health, sustainability, and ethical eating habits is fueling demand for plant-based proteins in food and beverage applications, particularly among vegetarian, vegan, and flexitarian consumers.

• Growth in Dietary Supplements: Mung bean protein is gaining popularity in protein powders and nutrition bars, driven by post-pandemic health trends and rising consumer focus on immunity and fitness.

• Functional Food Applications: The protein’s ability to improve texture and nutritional value makes it ideal for use in soups, sauces, bakery products, and ready-to-eat snacks, creating substantial opportunities for manufacturers.

• Clean-Label and Organic Trends: Growing consumer preference for organic, non-GMO, and clean-label ingredients is further propelling the demand for natural mung bean protein products.

Segmentation Analysis

The mung bean protein market is segmented based on:

By Nature, Mung Bean Protein Market is segmented into Organic and Natural Mung Bean Protein. Natural Mung Bean Protein is expected to hold largest market share of 18% by 2029.

By Product-Type, The Mung Bean Protein Market is segmented into Concentrate, Isolate and Hydrolyzed protein. Mung bean protein hydrolyzed protein is an organic product that is high in micronutrients, amino acids, and minerals. It's commonly used to enhance the flavor of processed foods including seasonings, savory snacks, and more. It's simple to digest and has a number of health benefits, such as regulating and avoiding health problems, which is driving up demand.

By End-Use, Mung Bean Protein Market is segmented into Foods and Beverages, Sports Nutrition, Pharmaceuticals and Dietary Supplements. The dietary supplement segment holds the largest market share and is expected to reach more than USD 20 Bn. by 2029. Mung Bean Protein Market is expected to grow through usage in protein powders, immune supplements, and weight-gain supplements in dietary supplements.

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Regional Insights:

The Mung Bean Protein Market is expected to be led by the Asia-Pacific market thanks to the region being one of the prime producers of the crop because of its climate. This can also be attributed to the Mung Bean being a part of many traditional recipes and therefore the existing adoption of its protein market. This is followed by North America where Mung Bean Protein is used extensively as a food supplement and for sports nutrition. Mung Bean Protein Market is also expected to have a strong foothold in the region because of the increased number of turned vegans. This is followed by the Europe market where consumption of fortified food products in the region has increased as healthy lifestyle patterns have become more popular.

Competitive Landscape

The market is moderately competitive with key players investing in product innovation and strategic partnerships. Leading companies include:

• Organicway Inc.

• Henry Broch Foods

• ET-Chem Natural Ingredients

• 3B Keto

• Altein Ingredients

These players focus on offering hydrolyzed and isolate protein variants to meet the growing consumer demand in diverse application sectors.

Conclusion

The mung bean protein market is set for steady growth, fueled by the global surge in plant-based nutrition trends, increasing demand for clean-label and sustainable food ingredients, and expanding applications in dietary supplements and meat substitutes. With promising prospects across the U.S., Germany, and Asia-Pacific regions, market participants are well-positioned to capitalize on this emerging protein segment.