Boosting Conversion Rates: How Quantzig’s Lead Scoring Model Transformed a Telecom Major's Sales Pipeline

Quantzig collaborated with an Indian telecom giant to implement a custom-built lead scoring model. Despite doubling their investment in lead generation, the client's monthly conversion rate dropped from 9% to 4%. With Quantzig's solution, potential leads were accurately identif

Originally published by Quantzig: How Quantzig’s lead scoring model helped improve the conversion rates in the sales pipeline of a telecom major

Key Highlights:

 

Discover how Quantzig's lead scoring model significantly improved conversion rates in the sales pipeline of an Indian telecom giant, leading to a 3.5x increase in ROI.

 

Engagement Summary:

 

Quantzig collaborated with an Indian telecom giant to implement a custom-built lead scoring model. Despite doubling their investment in lead generation, the client's monthly conversion rate dropped from 9% to 4%. With Quantzig's solution, potential leads were accurately identified from the sales pipeline with a 92% conversion accuracy.

 

Predictive Lead Scoring Model and Machine Learning-based Lead Scoring Model for the Telecom Industry:

 

In the competitive telecom landscape, lead conversion poses significant challenges. Quantzig's lead scoring model addressed the client's need to improve conversion rates amidst rising lead generation costs and decreased ROI. By leveraging machine learning and predictive analytics, Quantzig identified potential leads and categorized them based on quality.

 

Challenges of the Client:

 

The telecom giant faced a decline in conversion rates despite increased investments in lead generation. A significant portion of the lead generation budget was wasted on unconverted leads, highlighting the need for an effective lead scoring solution.

 

Quantzig’s Approach:

 

Quantzig's data analytics team developed a two-phase solution:

  1. Development of an ML-based lead scoring model
  2. Testing and implementation of the model to categorize leads into quality zones: high-quality, medium-quality, and poor-quality.

 

Impact Analysis:

 

Quantzig's lead scoring model resulted in:

- 10% increase in monthly lead conversion

- 20% boost in turnover rate

- Higher profitability and a larger customer base for the telecom giant.

 

Key Takeaways:

 

Quantzig's lead scoring model significantly improved the client's conversion rates, profitability, and customer base, demonstrating its effectiveness in optimizing lead generation efforts in the telecom sector.

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