Who Are Sam & Colby?
If you've spent even a minute in the world of paranormal exploration or YouTube adventure vlogs, you've probably come across Sam Golbach and Colby Brock. Better known simply as Sam & Colby, these two longtime best friends turned content creators have built an empire from their spine-chilling expeditions into haunted buildings, abandoned asylums, and eerie ghost towns. But beyond the screams and spirit boxes lies something more—an undeniable connection with their fans. And that connection is deeply embedded in their lifestyle brand: xplr merch
Their story started on Vine but took full flight on YouTube, where millions of followers tune in for thrilling investigations and genuine friendship. As their popularity grew, so did the demand for a way to represent that connection. Thus, the XPLR brand was born—not just as a merch line, but as a movement. Wearing XPLR means being part of something. It’s about community, courage, and curiosity.
The Rise of XPLR as a Lifestyle Brand
Unlike your average influencer merchandise, XPLR isn’t just a logo slapped on a T-shirt. It represents a mindset. Think of it as more than a brand—it’s a badge of honor for those who dare to explore. Whether it’s the spiritual world, urban legends, or even your own fears, the XPLR brand is about pushing boundaries.
What started with a few shirts and hoodies evolved into a fully-fledged clothing and accessory line that fans go crazy for. Limited drops, collabs, and thematic collections aligned with Sam & Colby's content make every piece feel like a souvenir from their journey—one you get to take part in.
Why XPLR Merch Is So Popular
Connection With Fans
sam and colby merch don’t just sell clothes—they build a lifestyle. Their fans aren’t just followers; they’re part of a tight-knit community. And one of the most tangible ways to feel that belonging is through the merch. Every piece feels personal, like a souvenir from a haunted adventure or a backstage pass to the deeper layers of the XPLR universe.
But here's what really sets them apart: accessibility and authenticity. Fans feel like they’re seen. Sam & Colby interact heavily with their audience, often teasing new merch drops on Instagram, Twitter, or even during YouTube premieres. The anticipation is real. It builds hype—and that hype is backed by quality.
Unique Design Philosophy
Let’s be real. Most YouTuber merch feels like an afterthought. But Sam & Colby? They actually invest in story-driven design. Their pieces often align with major projects or seasons of their content. You’ll see hoodies that glow in the dark, referencing their night explorations, or cryptic messages that feel like clues in a ghost hunt.
Take the XPLR logo itself—it’s bold, edgy, and iconic. The minimalist vibe makes it wearable, while subtle supernatural motifs make it unmistakably on-brand. The use of blacks, whites, and deep hues echoes the eerie aesthetic they’ve mastered in their videos.
And it’s not just hoodies and tees anymore. We’re talking joggers, beanies, masks, and even mystery boxes. It’s a brand with evolution, and that’s exactly what keeps fans coming back.
Top Categories of Sam & Colby Merch
Apparel: Hoodies, T-Shirts, and More
Let’s talk wardrobe staples. When fans think of XPLR merch, the first thing that comes to mind is apparel, and for good reason. Their hoodies are practically iconic at this point—oversized, cozy, and absolutely Instagram-worthy. The cotton-poly blends make them super comfy, and the prints are always conversation starters.
You’ll find everything from minimalist XPLR branding to graphic-heavy options that scream urban explorer. Tees come in a variety of styles—cropped, oversized, and fitted. Each drop usually includes thematic shirts that align with current projects, like “Hell Week” or “The Conjuring House Series.”
What’s impressive is the attention to detail. It’s not just about the front print. Sometimes you’ll find designs on the sleeve, back, or even hidden messages sewn inside. It adds that exclusive, Easter-egg feel.
Some other must-have apparel includes:
Signature zip-up hoodies
Long-sleeved tees with haunted motifs
Joggers with XPLR logo along the thigh
Tie-dye series and pastel collections for lighter looks
Accessories: Stickers, Hats, and Phone Cases
Not everyone wants to drop $60 on a hoodie, and that’s where XPLR’s accessory line shines. They’ve got something for every fan. From subtle logo hats to bold statement phone cases, these items are perfect for everyday use.
The stickers are especially popular among younger fans—affordable and perfect for customizing laptops, notebooks, or water bottles. The designs range from cute ghost figures to haunting quotes straight from their investigations.
Hats, particularly beanies and dad caps, are low-key but stylish. And with colder weather drops, you’ll find scarves and gloves entering the mix too.
Not to be overlooked:
Lanyards and wristbands with glow-in-the-dark features
Keychains shaped like EMF readers or spirit boxes
Phone grips and cases with XPLR ghost patterns
Limited Edition Drops and Collabs
Now this is where the FOMO kicks in. XPLR’s limited-edition releases are some of the most coveted items in the fanbase. These drops usually coincide with special series or YouTube events. They sell out fast—sometimes in hours.
They’ve also done collaborations with paranormal brands, other influencers, and artists. For example, a collab during a haunted mansion tour included glow-in-the-dark prints and special packaging. Fans love these because they feel like collectibles.
Mystery boxes are a fan favorite too. You never know what you’ll get—maybe an unreleased design, signed polaroids, or exclusive patches. It’s like getting a piece of the ghost-hunting action delivered to your door.
Best-Selling Sam & Colby Merch Items
Signature XPLR Logo Hoodie
This is the Holy Grail. If you’re going to own one piece of merch, make it the XPLR Logo Hoodie. Available in classic black or occasional limited-edition colors, it’s simple, bold, and universally loved.
What makes it so great? It’s the blend of comfort and identity. You’re warm, you’re cozy, and you’re part of the XPLR tribe. It’s thick enough for winter nights, but breathable enough for layering.
The logo is screen-printed for durability, and fans rave about how it holds up after multiple washes. It’s the kind of hoodie you wear everywhere—from late-night ghost tours to Netflix binges at home.
