Introduction
The Acoustic Vehicle Alerting Systems (AVAS) market is witnessing explosive growth, expected to expand from USD 0.98 billion in 2022 to USD 5.81 billion by 2028, at a compound annual growth rate (CAGR) of 34.3%, according to Stratview Research. This surge is primarily driven by the rapid rise in electric and hybrid vehicle adoption combined with stringent pedestrian safety regulations.

Key Features
AVAS technology produces engineered sound to alert pedestrians and road users, especially when electric vehicles operate at low speeds without traditional engine noise. These systems are configurable to meet regulations on decibel levels and tonal characteristics, support brand-unique sound signatures, and can be integrated at the factory (OEM) or retrofitted later. They interface with vehicle electronics and emit sound through external speakers or dedicated modules.

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Applications
AVAS is widely adopted in electric and hybrid passenger vehicles, addressing safety concerns in urban and residential environments. It’s also gaining traction in commercial EVs—including buses, delivery vans, and trucks—to ensure compliance and protect vulnerable road users. Retrofitting older EVs through the aftermarket segment also drives significant growth, especially in regions where regulations evolve.

Trends
Major trends shaping the AVAS market include customized sound design, enabling automakers to develop distinct audio signatures that reinforce brand identity. There's also a movement toward integrated acoustic platforms, which combine alert sound with infotainment or V2X communication systems. Furthermore, the retrofit market is expanding rapidly, supported by increased demand for upgrading existing EVs to meet safety mandates.

Opportunities
Significant opportunities exist in the aftermarket, as many existing EVs require compliant AVAS systems. Emerging markets, especially in Asia-Pacific, present strong growth potential due to accelerating EV adoption and evolving safety regulations. Additionally, there is potential for innovative sound branding and integration with smart vehicle systems, offering differentiated user experiences.

Conclusion
As the shift toward quiet, emission-free mobility accelerates, AVAS are becoming indispensable for balancing EV stealth with pedestrian safety. Accelerated by regulation and brand innovation, the AVAS market is poised for robust growth and innovation over the coming years.