소개
말 영양 보충제 시장은 단백질/아미노산, 비타민, 효소, 미네랄/전해질, 허브 블렌드, 그리고 관절 건강, 소화, 털 상태, 근육 발달, 면역 기능 등을 포함한 말의 전반적인 웰빙을 지원하는 기타 사료 첨가제 등 다양한 영양 보충제를 포함합니다. 말 소유주와 관리인들 사이에서 스포츠, 경주, 번식, 레저 등 말의 예방 건강, 성과 향상을 위한 영양, 그리고 장수의 중요성에 대한 인식이 높아짐에 따라 이러한 보충제에 대한 수요가 증가하여 전 세계적으로 시장이 꾸준히 성장할 수 있는 토대를 마련했습니다.
말 보충제 제품 시장은 2021년 89,436,310달러에서 2028년에는 1,15,932,420달러로 성장할 것으로 예상됩니다. 이 시장은 2021년부터 2028년까지 연평균 성장률 3.8%로 성장할 것으로 추산됩니다.
성장 전략
제품 다각화 및 전문화: 여러 회사가 일반적인 종합 비타민 보충제를 넘어 관절 건강, 장/소화 관리, 근육 회복, 털/발굽 지원, 노령 말 관리, 성능 향상 등의 문제를 해결하는 특정 상태나 생활 단계에 맞는 보충제를 개발하고 있습니다.
과학적으로 뒷받침되는 제형: 켄터키 말 연구소(Kentucky Equine Research)와 같은 유명 기업들은 과학을 기반으로 보충제를 개발합니다. 수십 년간의 연구를 통해 흡수율과 영양소 균형을 최적화한 근거 기반 보충제를 개발합니다.
천연, 허브 및 "클린 라벨" 제품: 소유주들 사이에서 유기농, 비합성, 허브 기반 제품에 대한 수요가 증가하고 있으며, 특히 일상적인 건강 관리나 장기간 사용을 위한 제품에 대한 수요가 증가하고 있습니다.
유통 확대 소매, 수의과 및 디지털 : 보충제를 전 세계적으로 더 쉽게 구할 수 있도록 수의과 병원, 소매 약국 및 온라인 채널을 통한 유통이 증가했습니다.
글로벌 시장 도달 범위, 특히 신흥 지역 : 아시아 태평양, 중동 및 기타 국가에서 전통적인 강세를 벗어난 승마 활동과 말 소유가 증가함에 따라, 기업들은 새로운 성장 지역을 개척하기 위해 유통 네트워크를 확대하고 있습니다.
샘플 보고서 받기: https://www.theinsightpartners.com/sample/TIPRE00008012
주요 세그먼트
보충제로
단백질
비타민
효소
전해질
응용 프로그램별
성능 향상/회복
장애 예방 가입
유통 채널별
동물병원 약국
소매 약국
주요 참여자 및 최근 개발 사항
베링거 인겔하임 인터내셔널 GmbH
As a major global pharmaceutical and animal health company, Boehringer Ingelheim has a strong presence in equine health and provides much more than just supplements. The portfolio of products for equine care covers medicines, joint therapy, vaccines, de-wormers, gastric/ulcer treatments, and many other related lines.
Their supplements and care products for horses fall under trusted veterinary-grade quality, providing them the edge over competitors, mainly for performance and competition horse owners in need of scientifically proven formulations.
With its global reach, solid R&D infrastructure, and history of operating in human and animal health, the company is well-positioned for innovating and expanding into new offerings, making it a go-to brand for high-end equine care.
Equine Products UK LTD.
Specialized equine nutrition and supplement provider with decades of experience, offering a broad range of nutritional supplements for horses.
Their public online shop shows everything from gut balancers and performance-oriented products to general feed balancers, which just goes to show how broad and flexible they can be in providing for different equine needs.
The fact that they position themselves as an equine-only supplement company, and not a broad animal health conglomerate, also allows them to focus on niche requirements, custom blends, and specialized nutrition-a key differentiator for them, especially when it comes to hobbyist and leisure horse and boutique equestrian clients.
Kentucky Equine Research (KER)
Widely regarded as a world leader in equine nutrition research, KER formulates scientifically supported supplements and feed for performance, wellness, and specialized equine needs.
Their strength is in research-driven formulation, in turn giving confidence to trainers, veterinarians, and owners seeking evidence-based nutrition rather than off-the-shelf generic solutions.
Due to their prestige, they are usually used as performance horses, competition horses, or in scenarios requiring fine nutritional balance-a vital segment driving the growth of the market globally.
Future Trends & Opportunities
The rise of natural, herbal, and "clean-label" supplements: Growing horse-owner preference for plant-based, non-synthetic, and natural formulations, especially for long-term use, continues to boost growth in herbal supplements, probiotics, antioxidants, and "clean" nutrition.
Age- and breed-specific nutrition, personalization: Ever-increasing knowledge will widen the demand for equine nutrition based on breed, age, or activity. The growing need for such services opens the door for high-quality, niche products.
Growth in markets beyond traditional strongholds: Though North America and Europe are currently the biggest markets, Asia Pacific, Middle East, and emerging economies show great prospects for future growth because of increasing interest in equestrian activities, horse racing, and recreational riding, plus improved disposable incomes.
Increased focus on digestive, gut, and metabolic health: As there develops an increasing understanding of equine gastrointestinal issues, stress, and aging-related problems that affect digestion, the demand for enzyme, probiotic, and gut-health oriented supplements will also rise.
Integration with veterinary care and preventive health regimes: As equine healthcare becomes increasingly sophisticated; supplements may be increasingly integrated into regular preventive care plans in collaboration with vets rather than ad-hoc “add-ons.”
Digital commerce and distribution expansion: Online retailing, direct-to-farm delivery, and even global shipping of supplements-mostly premium or niche products-are becoming common, opening up hitherto unserved geographies.
Conclusion
Until recently a niche corner of equine care, the global Equine Supplement Products Market is growing into a mature and diversified industry, driven by increased awareness of horse health & performance, rising equestrian activities, and scientifically formulated nutrition. With growth projected anywhere from moderate to strong depending on scope, substantial opportunity exists both for established players and new entrants over the course of the coming decade.
Frequently Asked Questions (FAQ)
Which product segments dominate: protein, vitamins, enzymes, or minerals?
The market is relatively well balanced: protein/amino-acid supplements, for muscle, stamina, recovery; vitamins & minerals, general health, coat, hoof, immune; enzymes/digestive supplements, gut health; other specialized blends, joint support, herbal, performance.
What are the main applications of equine supplements?
These are used for performance enhancement & recovery in sport/racing horses, for joint health & disorder prevention, and for general horse care & maintenance, including recreational or leisure horses.
Which are the leading regions, and which are the regions of opportunity?
North America now holds the leading market share, followed by Europe. However, regions like Asia Pacific, the Middle East, and Africa are emerging with strong growth prospects due to an increase in equestrian sports, horse ownership, and awareness.
What are the major challenges or restraints to market growth?
Some of the key concerns are high supplement costs, availability of certain special formulations in only a few regions, variable quality of raw materials, regulatory constraints in some markets, and a general lack of awareness among small-scale horse owners, especially in developing regions.
