The global maternity wear market, valued at approximately US$ 12.26 billion in 2021, is projected to reach around US$ 16.58 billion by 2028, exhibiting a steady Compound Annual Growth Rate (CAGR) of 4.4% over the forecast period.
Key Growth Drivers
The market expansion is underpinned by several powerful factors:
Comfort and Style: Increasing awareness among expectant mothers about the importance of comfortable and stylish maternity clothing. Products featuring elastic and stretchable fabrics (e.g., elastane, spandex) are in high demand for optimal comfort throughout pregnancy.
Rising Female Workforce Participation: The growing number of working pregnant women, particularly in developed regions like North America (where about 85% remain employed), is a major driver. This trend boosts demand for formal maternity wear (e.g., tops, blouses, gowns) suitable for professional settings.
Fabric Preference: Expanding consumer preference for breathable and season-sensitive fabrics such as cotton, modal, and bamboo is leading to greater product diversification and interest.
E-commerce Shift: The COVID-19 pandemic accelerated a shift in consumer behavior towards online retail channels. E-commerce has become a critical distribution platform, offering competitive pricing and convenient access, thereby sustaining market growth.
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Emerging Opportunities & Sustainability
Opportunities are emerging for brands focused on innovation and sustainability:
Sustainable Models: Brands are embracing sustainability through innovative business models, such as maternity wear rental programs.These initiatives encourage green consumption and extend the clothing lifecycle, addressing environmental concerns linked to fast fashion.
Major Market Players
Key companies driving innovation and strategic growth in this market include:
Gap Inc
Seraphine
Isabella Oliver
H&M Hennes and Mauritz AB
Mothercare
Conclusion
The maternity wear market is set for healthy growth, primarily fueled by demographic trends, increased female workforce participation, the shift towards online retail, and the consistent consumer demand for apparel that is both functional and fashionable.
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