Chicory Coffee Market size is forecasted to reach USD 456.69 million by 2035, rising from USD 241.02 million in 2025, at a CAGR of more than 6.6% between 2026 and 2035. In 2026, revenue is projected at USD 254.9 million.
Growth Drivers & Challenge
The Chicory Coffee Market is experiencing significant growth driven by rising consumer preference for natural and caffeine-free beverages and the increasing awareness of the health benefits associated with chicory root. One of the primary growth drivers is the growing shift toward healthy lifestyle choices, which has encouraged consumers to seek alternatives to traditional coffee that offer similar taste and aroma but with added nutritional advantages. Chicory coffee, made from roasted and ground chicory roots, is rich in inulin, a type of prebiotic fiber known to support gut health, regulate blood sugar levels, and enhance digestion. The growing prevalence of lifestyle-related diseases such as obesity, diabetes, and high blood pressure has further fueled the demand for chicory coffee, as it provides a caffeine-free alternative that still delivers the familiar coffee experience. Additionally, the increasing number of people sensitive to caffeine or suffering from sleep-related disorders has led to a surge in the consumption of chicory-based beverages.
The second major growth driver for the market is the rising popularity of plant-based and organic products in the food and beverage industry. With consumers becoming more conscious of product origins, ingredient transparency, and sustainability, chicory coffee has gained prominence as an eco-friendly and plant-derived option. The rise of veganism and clean-label trends has boosted the demand for naturally sourced beverages that align with ethical and environmental values. Manufacturers are capitalizing on this trend by launching innovative chicory blends that combine chicory with coffee or other botanicals to appeal to a wider audience. Moreover, the growing café culture, the increasing adoption of Western-style beverages in developing countries, and the expansion of e-commerce platforms are creating new opportunities for chicory coffee brands to reach health-conscious and experimental consumers.
However, one of the major challenges restraining the growth of the chicory coffee market is limited consumer awareness in certain regions and the dominance of traditional coffee consumption habits. Despite its numerous health benefits, many consumers remain unfamiliar with chicory coffee or perceive it as an inferior substitute for regular coffee. In some markets, especially where coffee is deeply ingrained in daily culture, the transition to chicory-based beverages faces resistance. Additionally, fluctuations in raw material supply due to climatic factors affecting chicory cultivation can impact production costs and product availability. To overcome these challenges, manufacturers are focusing on educating consumers about the benefits of chicory coffee through marketing campaigns and expanding product availability in mainstream retail channels.
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Regional Analysis
North America
North America holds a significant share of the chicory coffee market, driven by the increasing adoption of health-conscious dietary patterns and the growing popularity of caffeine-free beverages. The United States, in particular, has witnessed a surge in demand for chicory coffee, especially among consumers seeking alternatives to traditional coffee due to caffeine sensitivity or digestive health concerns. The rise of wellness trends and the presence of specialty coffee shops offering chicory-based drinks have further accelerated market growth. Additionally, the expansion of organic product lines in supermarkets and online stores has improved product accessibility. Manufacturers in the region are focusing on premium formulations and flavored variants to cater to diverse consumer preferences, contributing to market expansion across both urban and suburban populations.
Europe
Europe represents one of the largest markets for chicory coffee, supported by a long history of chicory consumption and strong awareness of its health benefits. Countries such as France, Belgium, and the Netherlands have been traditional consumers of chicory beverages for centuries, and this cultural familiarity continues to drive market stability. The growing preference for sustainable and locally sourced ingredients has also strengthened the market, as chicory is widely cultivated in parts of Europe. The region’s aging population, which often seeks low-caffeine or caffeine-free options, further boosts demand. Additionally, the rising interest in plant-based diets and clean-label beverages has encouraged European manufacturers to innovate with organic and fair-trade chicory coffee blends. The availability of chicory coffee in both retail stores and cafés, along with the region’s strong emphasis on sustainability, continues to position Europe as a mature and influential market for chicory-based beverages.
Asia Pacific
The Asia Pacific region is witnessing rapid growth in the chicory coffee market, fueled by the rising awareness of health and wellness trends, expanding middle-class populations, and the growing popularity of Western-style beverages. Countries such as India, China, and Japan are increasingly adopting chicory coffee as part of a broader movement toward functional and natural foods. In India, for instance, chicory has long been used as a coffee extender, and the market is evolving toward premium and organic chicory blends. The expansion of café chains and online retail platforms has made chicory coffee more accessible to younger consumers who are open to experimenting with new beverage options. Moreover, increasing government initiatives promoting sustainable agriculture and natural food production are creating favorable conditions for chicory cultivation and market expansion across the region.
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Segmentation Analysis
Segments Analysis by Product
Based on product, the market is segmented into instant chicory coffee, ground chicory coffee, and blended chicory coffee. The instant chicory coffee segment dominates the market due to its convenience, ease of preparation, and longer shelf life, making it highly suitable for busy consumers seeking quick, healthy beverages. Ground chicory coffee is also gaining popularity among coffee enthusiasts who prefer brewing their drinks at home with greater control over flavor intensity. Blended chicory coffee, which combines chicory with traditional coffee, represents a fast-growing segment as it offers the benefits of reduced caffeine intake while maintaining a familiar taste profile, appealing to both health-conscious and traditional coffee drinkers.
Segments Analysis by Type
By type, the market is divided into roasted and pure chicory coffee. Roasted chicory coffee holds a larger market share as it provides a deep, rich flavor similar to coffee, making it a popular caffeine-free alternative. Pure chicory coffee, made entirely from roasted chicory roots without any coffee content, is gaining traction among consumers with caffeine intolerance and those pursuing detox or wellness diets. The increasing demand for organic and sustainably sourced roasted chicory products is further driving growth within this segment, supported by innovations in roasting techniques that enhance taste and aroma.
Segments Analysis by Distribution Channel
Based on distribution channel, the market includes supermarkets and hypermarkets, specialty stores, online retail, and others. Supermarkets and hypermarkets account for a significant share of the market as they provide wide product visibility and allow consumers to compare brands and prices. Specialty stores, particularly organic and health food retailers, cater to consumers looking for premium and certified organic chicory coffee varieties. The online retail segment, however, is expanding at the fastest rate due to the growing e-commerce penetration and preference for doorstep delivery. Online platforms also offer a wider range of niche and international chicory coffee brands, appealing to tech-savvy and health-conscious consumers seeking convenience and variety. The increasing availability of subscription services and targeted marketing campaigns by online retailers is further accelerating sales through digital channels.
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