The global sports analytics market size was estimated to be USD 3.52 billion in 2023 and is projected to grow at a CAGR of 21.5% from 2024 to 2030. The market growth can be attributed to the growing significance of analytics solutions for analyzing team performance, tracking individual players, monitoring injuries, and optimizing training programs. The market is further expanding due to the increasing number of sports leagues as well as national and international sports events across the globe.

The proliferation of wearable technology and sensors has enabled the real-time tracking of athletes, providing a large volume of data on their movements, physiological metrics, and overall performance. This granular information not only aids coaches and sports scientists in optimizing training regimens but also assists teams in making informed decisions during games. Furthermore, the market has become integral to fan engagement, with teams leveraging data to enhance the spectator experience through personalized content, interactive applications, and augmented reality experiences.

Gather more insights about the market drivers, restrains and growth of the Sports Analytics Market

Detailed Segmenattion

Component Insights

Based on component, software segment accounted for the largest market revenue share in 2023. The growth can be attributed to the rising adoption of analytics software by large sports organizations for analyzing and assessing the strengths and weaknesses of players and improving their performances. Software applications, including pre/post-game analysis, motion/video analysis, data visualization, and real-time predictive analysis, produce sports analytical data. Marketers offer customized software based on the specific requirements of teams and individuals. Developments in AR/VR, 2D/3D imaging, biometrics, video-based sensing, and big data analytics have transformed the software segment.

End-use Insights

Sports betting end-use accounted for the largest market revenue share in 2023. The sports betting segment is experiencing dynamic market trends. As technological advancements continue to reshape the industry, there is a noticeable shift toward data-driven decision making. Analytics tools are becoming increasingly sophisticated, enabling bettors and organizations to analyze player performance, team dynamics, and historical data to make more informed predictions. The integration of artificial intelligence and machine learning is further enhancing predictive modeling, thus providing a competitive edge.

Analysis Insights

Based on analysis, the on-field analysis segment accounted for the largest market revenue share in 2023. On-field data metrics enable teams to determine how to improve in-game strategies, nutrition plans, and other methods for elevating their athletes’ performance levels. The demand for effective health assessment of players is expected to grow due to an increasing need to improve performance and keep players safe from injuries. On-field analytical tools are used in various sports, allowing teams to analyze the data and offer reliable insights to sports organizations and coaches.

Regional Insights

North America accounted for over 28.0% of the revenue share for the market in 2023. The promising growth prospects of the market can be attributed to the increasing adoption of advanced technologies such as smart infrastructure, sports data analytics, and digital signage in sports stadiums to attract fans and improve team performance. Major sports leagues such as the NFL, NBA, MLB, and NHL are increasingly relying on sports analytics solutions to make data-driven decisions, optimize growth strategies, and gain a competitive advantage.

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Key Sports Analytics Company Insights

• Oracle Corporation specializes in developing and marketing database software and technology, cloud-engineered systems, and enterprise software products. The company provides a comprehensive suite of products for sports analytics that enables teams to harness the power of data for strategic decision-making, performance optimization, fan engagement, and revenue generation.

• SAS Institute Inc. specializes in business intelligence, predictive and advanced analytics, software applications, and data visualization offerings. The company provides solutions for advanced analytics, AI, ML, data management, fraud & security, IoT, and operationalizing analytics, among others.

• Agile Sports Analytics LLC enable sports teams and organizations to make data-driven decisions quickly and efficiently. The company’s technology is designed to process and analyze large volumes of sports data, providing insights into player performance, game strategies, and health management.

• Experfy Inc. transform sports data in an easily interpreted and utilized manner. The company harnesses big data and AI technologies to offer innovative solutions that empower sports organizations, teams, and broadcasters with actionable insights. Its services range from performance analysis and player health monitoring to fan engagement strategies, ensuring a comprehensive approach to sports analytics.

Key Companies profiled:

• Agile Sports Analytics LLC
• Catapult Group International Ltd.
• ChyroHego Corporation
• Deltatre S.p.A.
• Experfy, Inc.
• Genius Sports Group
• International Business Machine (IBM) Corporation
• Oracle Corporation
• SAP SE
• Arecont Vision Coaster LLC
• The Sportradar Group
• Stats LLC

Sports Analytics Market Segmentation

Grand View Research has segmented the global sports analytics market based on component, analysis, sports, end-use, and region:

Sports Analytics Component Outlook (Revenue, USD Million; 2018 - 2030)
• Software
• Services

Sports Analytics Analysis Outlook (Revenue, USD Million; 2018 - 2030)
• On-Field
o Player & Team Analysis
o Video Analysis
o Health Assessment
• Off-Field
o Fan Engagement
o Ticket Pricing

Sports Analytics Sports Outlook (Revenue, USD Million; 2018 - 2030)
• Football
• Cricket
• Baseball
• Basketball
• Rugby
• Others

Sports Analytics End-use Outlook (Revenue, USD Million; 2018 - 2030)
• Sports Team
• Sports Leagues/Associations
• Individual Players/Coaches
• Media Organization
• Sports Betting
• Others

Sports Analytics Region Outlook (Revenue, USD Million; 2018 - 2030)
• North America
o U.S.
o Canada
• Europe
o UK
o Germany
o France
o Italy
o Spain
• Asia Pacific
o China
o Japan
o India
o South Korea
• Latin America
o Brazil
o Mexico
• Middle East & Africa
o UAE
o Saudi Arabia
o South Africa

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Recent Developments

• In January 2024, Sportradar AG launched FanID, a new platform that delivers personalized marketing by combining a data clean room and the company’s marketing activation technology to connect rightsholders and brands. By utilizing FanID, brands can gain access to official sports data and Intellectual Property (IP) from rightsholders, enabling them to create engaging and authentic marketing initiatives.

• In March 2023, Deltatre S.p.A. partnered with Major League Soccer (MLS) and Sportec Solutions, under which it would produce advanced data feeds from every MLS match. These enhanced data feeds would provide fans watching MLS games on MLS Season Pass, a steaming service offered on the Apple TV app, with more engaging information. The feeds are likely to play a key role in fostering the league's growth, both on and off the field.

• In December 2023, Genius Sports Group launched its new and innovative identification solution, FanHub ID. This privacy-compliant solution utilizes proprietary online and offline data signals to construct fan-based profiles. It provides marketers and content owners with fresh opportunities to reach effectively, and measure engaged sports audiences on a large scale.