The dried herbs market involves products including oregano, rosemary, sage, thyme, basil, and others. Dried herbs are widely used for flavoring and seasoning various food products like meat, poultry, seafood, soups, and snacks. They add unique aromas and tastes to dishes. The use of dried herbs is growing globally as they make cooking convenient and offer a variety of health benefits. Compared to fresh herbs, dried herbs have a longer shelf life and are readily available throughout the year. The rising consumption of convenience and processed foods has fueled the demand for dried herbs significantly. Moreover, the increasing health consciousness among consumers is propelling the demand for dried herbs owing to their antioxidant and antimicrobial properties.
Global dried herbs market is estimated to be valued at USD 3.81 Bn in 2024 and is expected to reach USD 5.65 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.8% from 2024 to 2031
Key Takeaways
Key players operating in the dried herbs market are Mevive International, All-Season Herbs Pvt. Ltd., British Pepper and Spice Company, McCormick and Company, Inc., DF World of Spices GmbH, Koninklijke Euroma BV, Paulig Group, Olam International, Kräuter Mix GmbH, RAMÓN SABATER S.A.U., Naturalin, Husarich GmbH, Royal Spices, Elite Spice, U.S. Spice Mills Inc., Verstegen Spices and Sauces B.V., Aum Agri Freeze Foods, Aadhunik Ayurveda, Flex Foods, and Saipro Biotech Private Limited.
The Dried Herbs Market Size is increasing globally owing to their widespread application in food processing industries. Dried herbs are increasingly used in packaged food products, snacks, ready meals and other convenience foods. The rising consumption of these foods is fueling the growth of the dried herbs market.
Technological advancements are helping dried herb producers improve the quality and shelf life of their products. Companies are focusing on advanced drying techniques like vacuum, microwave and freeze drying processes to retain maximum flavor, color and nutritional value of fresh herbs after drying. This is making dried herbs a more attractive option for consumers.
Market Trends
Health and wellness trend: The increasing health awareness among consumers is driving the demand for dried herbs and spices. Many dried herbs have antioxidant, anti-inflammatory and antibacterial properties that provide various health benefits.
Innovation and new product launches: Vendors are focusing on new product development and launching innovative blends of dried herbs and seasonings to meet evolving consumer preferences. Products with regional flavors and easy-to-use formats like sachets are gaining popularity.
Market Opportunities
E-commerce sales: Growing internet and smartphone penetration provides an opportunity for dried herb brands to increase their online and e-commerce sales through compelling digital marketing strategies.
Expanding into new regions: Emerging markets like Asia Pacific and Middle East offer vast growth opportunities for dried herbs market players. These regions are witnessing rising incomes, urbanization and changing lifestyles and food habits.
Impact of COVID-19 on Dried Herbs Market
The COVID-19 pandemic had a moderate impact on the dried herbs market during the initial months. Supply chain disruptions and lockdowns across key producing regions led to reduced availability of dried herbs. However, as people stayed at home during the lockdowns, the demand for dried herbs increased for home cooking purposes. With people spending more time at home, the focus shifted towards consuming healthy and nutritious food. This factor boosted the demand for dried herbs as they are considered to have various health benefits. Moreover, restrictions on dining out led to people experimenting more with different cuisines at home, thereby augmenting the use of dried herbs in cooking.
As lockdowns eased and restrictions were lifted gradually, the supply chain dynamics were restored. Manufacturers scaled up production to meet the rebounding demand. The demand remained robust in the post-pandemic scenario as well, as people continued focusing on health and wellness. The pandemic made consumers more aware of boosting their immunity through diet. This boosted the sales of dried herbs further. While temporary disruptions were witnessed, overall the dried herbs market exhibited strong resilience during the pandemic and is poised to continue growing in the forecast period on the back of heightened health consciousness among people.
To sustain the demand momentum, companies in this sector need to focus on strengthening supply chain management and building robust inventory management systems. Efficient distribution channels must be developed to ensure consistent supplies. Moreover, innovations in product offerings catering to changing consumer preferences will be a key factor for success. Investment in advanced processing and packaging technologies can help increase productivity while meeting stringent quality and safety standards.
Geographical Concentration of Dried Herbs Market
In terms of value, Europe represents the biggest market for dried herbs globally. Countries like Italy, France, Germany, and the UK have a long tradition of using fresh and dried herbs in various cuisines. Moreover, high consumer awareness regarding health benefits of herbs drives the market growth. The per capita consumption of dried herbs is also highest in this region.
Asia Pacific is the fastest growing Dried Herbs Market Regisnal Analysis. Factors such as rising incomes, expanding middle class, growing influence of global cuisines especially European varieties have increased the consumption of dried herbs in countries like India, China, Indonesia, Philippines, etc. India especially stands out as domestically it has a huge range of herbs finding applications in ayurvedic preparations and cuisine. The demand from Asia Pacific is expected to surge further in the coming years.
North America also contributes significantly to global dried herbs consumption supported by Mexican, Italian, and other international cuisines gaining popularity. Other emerging regions with potential include Latin America and Middle East & Africa.
Get More Insights on- Dried Herbs Market
For Deeper Insights, Find the Report in the Language that You want:
About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
